My job is to find out who you are. To know the answer to that question is to communicate the story of your brand.
I tell that story in the form of a photograph.
They say a picture is worth a thousand words, which is lucky because when a customer see’s your website or advert you have about 5 seconds to grab their attention before they move onto the next thing. My photography is designed to sum up the experience of your brand and communicate it in an instant.
I believe that businesses need to be able to communicate two things to potential customers:
- What we do
- Who we are
It’s not only the unique value of your products or services that matter to customers but also the personality of your brand; who you are is as important as what you do. Because customers want to trust you, they want to connect with you, and they want to know you.
Having strong photography that shows who you are, the process you go through, as well as the final product itself anchors you in your customer’s mind. In an instant you have invited them to participate in the story of your brand.
So, what are you going to do with your other 4.7 seconds?